Ethan Protzel

Entrepreneur. Behaviorist. Philosopher.


Born and raised in Southeast Missouri, Ethan is a young entrepreneur, behaviorist, and philosopher. A honors graduate of Notre Dame Regional High School, Ethan served as class president, received numerous awards recognizing his community service, and achieved the rank of Eagle Scout in 2013.

After graduating from Notre Dame Regional, Ethan studied Philosophy and Theology in St. Louis, Missouri at Kenrick – Glennon Seminary and St. Louis University.

Ethan returned to his hometown of Cape Girardeau, Missouri in 2016 where he began studies in Psychology and obtained a board certification as a Registered Behavior Technician. While working in Behavior Analysis, Ethan embarked on his research in Business Entrepreneurship and Business Law, which he currently studies at Southeast Missouri State University.

In 2017, Ethan founded Wyseware, originally conceived as a software development company that now operates as a full business consulting firm providing businesses support in change management, advanced analytics, technological transformation, and strategic innovation. 

In 2018, Ethan partnered with Chance Ziegler, a longtime friend of more than a decade, and led the redevelopment of Clairvoyant Media, a multimedia company specializing in data-driven marketing solutions, website design and development, and video and audio production.

In 2019, Ethan founded Discovering Unum, a nonpartisan nonprofit organization whose mission is to unite Americans by honoring the intrinsic value of all people, cultivating civil discourse, preserving history, and promoting individual liberty and responsibility. That same year, Ethan co-founded Viable Matter, an industrial hemp company with competencies in manufacturing hemp bast fibers into blended cotton alternative fabrics. This award-winning concept received first place in the Hult Prize competition at Southeast Missouri State University.

Press and media

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03/02/20 | Lea Rusk

Two southeast business students secured their chance to win a million dollars in startup funds by advancing to one of the 2-day Hult Prize Regional Summits happening in April across the globe…

02/18/20 | Jay Wolz

An entry in a worldwide entrepreneurship competition could turn into a million dollars in startup funds for a team of Southeast Missouri State University business students from Cape Girardeau.

11/11/19 | Southeast News

The winners of the inaugural Hult Prize Challenge at Southeast Missouri State University were announced at a Common Hour program Nov. 6.